Hardwood Floor Retail Chain

Phoenix analyses all aspects of a hardwoodfloor and wall tile retail chain’s business model and develops solutions to several operating challenges.

The Client

A seventeen-store Hardwood Floor and Wall Tile Retail Chain with annual revenue of approximately $25 million. The Company operates retail locations in Colorado, Texas, Arizona, and New Mexico. The Corporate offices and central distribution center are located in Denver, Colorado. The Company’s business focused upon both the consumer retail customer and the wholesale commercial and homebuilder markets.

The Challenge

The Company’s EBITDA declined from $3.2 million when the lender’s loan was first completed to $1.6 million in the first twelve months. The lender recently completed a credit facility amendment to provide additional liquidity supported by a collateralized guarantee and an infusion of additional working capital by the equity sponsors. In conjunction with the aforementioned amendment and the Company’s declining performance, the lender engaged Phoenix to complete a business assessment of the Company’s operations.

The Solution

Phoenix analyzed all aspects of the Company’s business model including its market place position, factors affecting sales performance, opportunities for margin improvement, payroll planning and scheduling methodologies, G&A outsourcing opportunities, strengths and weaknesses of key management personnel, quality of real estate, and evaluation of the Company’s cash flow and financial forecasting. The analysis achieved the two primary objectives of the engagement. It provided the lender a complete understanding of company and its areas in need of improvement, and provided the Company added value by developing solutions to several of the operating challenges currently being faced by the Company.

Phoenix Transaction

Primary Industry

  • Retail Trade

Secondary Industry

  • Consumer Products

    Primary Services

  • Operational DiligenceQuality of EarningsBusiness Plan Validation