General Metalcraft, Inc.

Division: Phoenix Management Services


Client

General Metalcraft, Inc. was a $30 million family-owned manufacturer of metal filing cabinets based in Delaware.

Problem

Because of its limited product line, product maturity, and substantial customer concentration, General Metalcraft was experiencing lackluster performance.

Solution

Phoenix Management Services assisted the Company in opening new channels of distribution, allowing the Company to market to customers who were less price-sensitive than its historical big box retailing customers. Phoenix also assisted the Company in the due diligence process of evaluating potential acquisition candidates.