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Bayard B. Hollingsworth, CTP

Bayard B. Hollingsworth, CTP

Managing Director


Bayard Hollingsworth is a Managing Director with Phoenix and has more than 25 years of experience managing and advising clients in complex situations. As a financial leader, he deploys a hands-on approach, creatively delivering successful results to companies across a broad array of sizes and sectors.

Bayard’s professional background has been focused on advising closely held, private, and family-owned entities ranging from $5 million to $2 billion in revenue. His expertise and knowledge spans a wide range of industries including manufacturing, distribution, agribusiness, transportation, food and beverage, business services, and consumer products.

Bayard works closely with clients to successfully identify challenges in their operational, capital, and organizational structure. He has extensive experience in the areas of turnaround and restructuring, crisis and liquidity management, operational and profit improvement, strategic and bankruptcy advisory, as well as sourcing and executing M&A opportunities. He has led many refinancing processes and served in numerous capital raise and investment banking roles. In addition, Bayard has served in a myriad of interim management positions assuming the roles of CFO, CRO, and Treasurer.

Life Before Phoenix

Prior to joining Phoenix Management, Bayard led the Southeast Region for Triton Capital Partners, Ltd, a Chicago-based advisory and investment banking firm. Before Triton Capital Partners, Ltd, Bayard founded a turnaround and crisis management consulting practice at a super-regional public accounting firm in Atlanta. He developed a group of experts drawn from internal personnel into an effective management and advisory team that assisted numerous clients facing significant challenges.

Education & Affiliations

Bayard earned his B.A. from University of North Carolina at Chapel Hill in 1987 and his Master of Business Administration from Erasmus University in Rotterdam, The Netherlands. He served as a board member of the Atlanta Chapter of the Turnaround Management Association for seven years. Bayard is an active member of the Turnaround Management Association (TMA) and the Commercial Finance Association (CFA) in Atlanta. He holds the Certified Turnaround Professional (CTP) designation from the Turnaround Management Association (TMA) and is registered with FINRA (Series 79 license).

Featured Transactions

CFO, Executive Services Firm: Managed the firm through a period of severely strained operations and leadership transition. He re-engineered the capital structure and implemented a detailed cash flow and financial projection process that successfully gained control of the company’s working capital.

CFO, National Distributor of Specialty Hard Surface Flooring: Played a hands-on operational role in leading the company through this high growth phase and closed a major acquisition that doubled the size of the business.

Financial Advisor and CRO, Full Service Trucking Company: Provided oversight of all daily operations and held responsibility for preparation and submission of all required filings to the bankruptcy court and facilitated numerous financial engagements for a successful emergence.

CFO, Soft Surface Flooring Company: Played a major role in the turnaround of the company during the recession of 2000-2002 and sold four major assets that resulted in substantial profitability and cash flow without shareholder dilution.

Office: (404) 814-5285

Mobile: (770) 608-7314

Office Location: Atlanta

Years with Phoenix: 8

Years of Experience: 27

Service Specialties:

Turnaround / Crisis Management

Interim Management

Financial Modeling

Cash Management

Strategic Advisory

Bankruptcy Advisory

Liquidity Management

Winddown & Recovery Services

Litigation Support

Profit Improvement



Expansion / Growth Financing


Balance Sheet Restructurings

Out of Court Bankruptcy

Quality of Enterprise®

Operational Diligence

Sell-side Preparation

Buy-side Diligence

Industry Specialties:



Branded Food Products

Business Services

CBD / Cannabis


Consumer Products


Medical Products



Professional Services




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