High-End Silk Flower Manufacturer

Phoenix serves as financial advisor in structuring a refinancing for a $60 million manufacturer of silk flower arrangements.

The Client

Phoenix’s client was a $50 million manufacturer of high-end silk flower arrangements based in New Jersey.

The Challenge

The Company was challenged by several factors. The Company had recently written off several large receivables from some major retailers that had filed for Chapter 11 protection, a catastrophic computer crash permanently destroyed all of the Company’s data, and the Company’s recent acquisition of a West Coast-based competitor had not yielded the efficiencies that had been expected.

The Solution

Phoenix advised the Company as it consolidated the recently completed West Coast acquisition and implemented a broad array of financial and IT controls. Phoenix also implemented a re-focused cash management strategy and assisted the CEO with the recruitment of a new CFO. The Company rapidly returned to profitability and Phoenix assisted with refinancing its credit facility with a more supportive lender.

Phoenix Capital

Primary Industry

  • Manufacturing

Secondary Industry

  • Consumer Products

    Primary Services

  • Turnaround ManagementBusiness / Operational AssessmentsFinancial ForecastingRefinancingProfit / Operational Improvement