Brian F. Gleason

Managing Director and Shareholder
Years with Phoenix: 12
Years of Turnaround Experience: 15
Office location: Philadelphia, PA

Brian Gleason is a Managing Director and Shareholder at Phoenix, and has managed or participated in more than 40 turnaround engagements since joining Phoenix. Mr. Gleason has been responsible for the successful turnaround of many of Phoenix’s clients over the past 10 years using his operational, financial and negotiating skills. In addition, he has led numerous investment banking engagements, and is responsible for representing his clients on almost $1 billion in capital raises, sales, and balance sheet restructuring transactions. Mr. Gleason brings experience that combines extensive executive, financial and operational management with a strong marketing sensitivity.

Mr. Gleason has led numerous Phoenix projects in both the private and public sectors. His specific areas of expertise include financial management, operational structures, complex negotiations, financial modeling, budgeting, strategic planning, organizational process design, and pricing and sensitivity modeling. Mr. Gleason has held interim management positions in a variety of industries, including roles in hands on operations as well as executive management, in both public and private companies. He has assisted companies in sourcing capital and has advised on merger and acquisition transactions. In addition, Mr. Gleason has provided expert testimony in numerous financial and turnaround management matters. He currently serves on the Boards of Directors of four companies and has served as a Director of both public and private companies.

Phoenix Management Services Experience

• Turnaround Management
• Crisis Management
• Interim Management
• Operational Assessments
• Financial Forecasting
• Cash Management

• Strategic Advisory
• Bankruptcy Advisory
• Liquidation and Business Wind Down
• Due Diligence Reviews
• Litigation Support

Selected Advisory Assignments

Led the successful turnaround of a $130 million petroleum distribution company

Acted as COO and CFO of a public apparel company

Led the turnaround of a $50 million purchasing and inventory management function of a public transportation agency

Led the restructuring of the entire pricing, promotional and marketing strategy for a $30 million regional soda bottling company

Led the turnaround and restructuring efforts that enabled a large, regional mechanical contractor to emerge from bankruptcy despite significant IRS liens, bonding claims and large unsecured and secured creditor conflicts

Managed numerous operational assessments and the process redesign for dozens of Phoenix clients

Industry Experience

• Aircraft and Parts
• Apparel
• Automotive
• Chemicals
• Consumer Products
• Contractors
• Construction
• Convenience Stores
• Direct Mail
• Electrical Products
• Food and Beverage

• Leasing
• Local Transportation
• Metal Products
• Oil, Petroleum Distribution
• Personal Care Products
• Printing
• Private Equity Fund
• Restaurants
• Security and Other Services
• School District

Phoenix Capital Resources Experience

• Recapitalization
• Refinancing
• Expansion/Growth Financing
• Management of §363 Sales Process
• Out-of-court Bankruptcy Auctions
• Divestitures
• Balance Sheet Restructurings

Selected Capital Advisory Transactions

Led the sale of a large regional chain of Applebees restaurants. Result was a significant increase in the sale price of a previously negotiated deal between the company’s lender and the potential buyer

Led the recapitalization of a petroleum distribution business that included traditional senior and mezzanine debt, vendor financing, intangibles financing as well as the sale of debentures under private sale. The result of the transactions was sufficient liquidity to support an 18-month turnaround of the Company.

Represented a private equity fund in their negotiations of the sale of a portfolio asset to a management-backed group

Prior Experience

Mr. Gleason joined Phoenix after a career including managing a team of financial and operational analysts focusing on organizational process improvement and financial performance, and a four-year project repositioning a $200 million division of a national financial services provider which included strategic dispositions, process outsourcing agreements, and product repositioning and redesign.

Education/Affiliations

Mr. Gleason is a graduate of Drexel University, with degrees in both Finance and Marketing. While attending Drexel, Mr. Gleason was appointed the first student to sit as a voting member of a committee of the University’s Board of Trustees. He is active in a variety of local and national professional and charitable organizations. Mr. Gleason has led educational lectures on a variety of topics regarding business finance and management.