Rehrig International & United Steel and Wire

Division: Phoenix Management Services


Rehrig International was the world’s largest manufacturer of plastic shopping carts and material handling equipment for retailers. United Steel & Wire Company was a family-owned manufacturer of plastic and wire shopping carts and wire store shelving and displays headquartered in Battle Creek, MI with three manufacturing facilities.


Woodside Capital Management (“Woodside”) was considering a Transaction to acquire Rehrig International, Inc. (“Rehrig”) and United Steel & Wire Company (“United”) (collectively the “Companies”). The premise of the transaction was that while both organizations had endured operating challenges and lackluster profitability, the potential synergies between the two appeared to be significant, and the combined Companies (“Newco”) would allow the Companies to leverage each of their respective strengths.


Phoenix was retained by Woodside to evaluate the historical operating performance of each of the Companies and to provide analysis of the potential synergies available to Newco. Further, Phoenix evaluated the resulting Newco management and identified key risks and opportunities within the team and the likely timeframes associated with the execution to achieve the synergies. Phoenix further identified the key economic drivers to Newco and possible strategies to both mitigate those issues and to leverage existing opportunities.